Netflix has revealed a new logo animation that will play before its Originals programming. They will appear before Originals that premiere on or after February 1, 2019, and it will be added to other Netflix Originals over the next few months.
SOME PERSONAL NEWS: Starting today there's a new logo animation before our originals. It shows the spectrum of stories, languages, fans, & creators that make Netflix beautiful — now on a velvety background to better set the mood.— See What's Next (@seewhatsnext) February 1, 2019
And before you ask: no, the sound isn’t changing pic.twitter.com/itwYXRe6ZF
Netflix's new animation starts with the familiar "N" ribbon animation, but then it warps the visual through a spectrum of light. It speaks to Netflix's growing interest in establishing itself as more than just a streaming service as the animation evokes a sense of depth
According to a Netflix spokesperson who talked to Fast Company, the "barcode visualization" came from the idea of turning thumbnails of Netflix's own titles sideways. Netflix in-house design team and an independent agency developed the new animation for the past two years. This makes sense as the streaming service's last branding update was in 2016.
What do you think about the new Netflix logo animation?