Pokemon GO is having arguably its best year to date. For the first time in the game's history, it finally earned a whopping $1 billion in a single year and the astonishing revenue was generated in 2020 alone. The virtual game which makes use of augmented reality has once again seen a spike in popularity, thanks to Niantic's decision to adapt to the current COVID-19 situation which made things easier for gamers staying in their respective homes.
The game initially earned $832 million during its debut year in 2016 which was considered hella impressive at the time. However, its popularity somewhat declined in the year that followed, and naturally, so is its revenue. Now, the hit mobile game has experienced a resurgence of sorts and its earnings continued to rise through the first 10 months of 2020. Overall, Pokemon GO has already earned $4.2 million over the last four years. The data comes from the good folks over at Sensor Data.
Now, it isn't so surprising how Pokemon GO was able to bring in such massive revenue as the pandemic has left a lot of us with no choice but to stay indoors and oftentimes, we'd rely on video games to help us escape reality even just for a while. It's also quite astonishing how the Pokemon brand continues to be a hot commodity on several media platforms and the year isn't even over yet, so I'm expecting to see them bring in higher numbers by the end of 2020.
Pokemon GO is available on Apple and Android.
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