Watch: Stephen Colbert Blasts Star Wars Marketing Integration

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It's clear that Stephen Colbert is a huge Star Wars fan. Last month, we saw him guess the plot of Star Wars: The Force Awakens based on just images from the trailer. In a segement of The Late Show With Stephen Colbert last night, Colbert blasted the brand's past and present items of ridiculous marketing integration, or more specifically Cover Girl’s new line of Star Wars make up collection

“The forced marketing integration is strong with this one,” remarked Colbert, who went on to mock the product: “They were previously available in containers that didn’t say Star Wars!”

He even imagined Star Wars-branded eggs. I've seen a lot of ridiculous Star Wars-branded products like cereals and beer, but fans would probably buy them. 


Watch the funny segment below: