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Walmart Star Wars Event Guides: Battlefront, The Force Awakens, Blu-Ray Launch, and More


Wal-Mart stores are preparing for huge Star Wars events coming with Force Friday and more. An email was sent to the employees of the retail stores in the Midwest.

Here are the details:

  • We're planning four major Star Wars events. May the Force be with you while you're making this fun for our customers and driving sales!
  • The Retailtainment Event is Friday, September 4th at 12:01 am and Saturday September 5th at 10 am.
  • Star Wars: Battlefront weekend trading event is November 13th and 14th.
  • The Star Wars: Battlefront video game launches on November 17th with in-store "Game Play Event."
  • Star Wars: The Force Awakens movie releases into theaters December 18th and on DVD and Blu-ray this Spring!

Walmart employees will be designating a "Star Wars Champion". This person would run the events and review all the Star Wars information in the handouts. They will assign the Star Wars champ this week.

Several items that will go on sale on "Force Friday" will be available for layaway. "Force Friday" is requiring an employee trained in layaway procedures be there to assist customers with layaway items.

On September 3, old Star Wars merchandise will be removed. Late in the afternoon on the 3rd, they will set the store to Star Wars mode. There will be a young men's t-shirt display and a boy's display. Action figure set up will have a new Star Wars awning.

There will be a huge "pallet train" of Star Wars action figures set up in the store prior to midnight on the 3rd. An employee will guard the pallet to make sure nothing is sold before midnight. They will probably wrap the pallet in plastic. Then it can be removed and people will place the products in their carts and wait for midnight to check out. This isn't by design. But it happens on Black Friday every year but the register locks them out until 12:01. The official plan is for a guarded pallet in which everything is protected until 12:01.

The next day, there will be a station set up to promote action figures.

In the middle of November, there will be a Star Wars: Battlefront "Trading Event" demo near the Entertainment Department and then a few days later on the 17th, there will be a midnight "New Release" end-cap set up for midnight's release of the new video game.

Thanks to Makingstarwars, we also learned a rumor about the film's Blu-Ray release:

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