Thor: Ragnarok is Disney and Marvel's Most Watched Trailer in 24 Hours Ever

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Earlier this week, the first trailer for Thor: Ragnarok was released, showing us the first footage of Thor and the Hulk being pitted against each other. The trailer got more than 136 million views in just 24 hours, THR reports, becoming not only the most viewed Marvel trailer ever, but also Disney's most viewed trailer ever across all of its brands, including Pixar, Star Wars, and Disney's live-action and animated films.

The previous 24-hour record holder was the live-action Beauty and the Beast with 127.6 million views; Star Wars: The Force Awakens got 112 million times in that period; The previous Marvel record belonged to Captain America: Civil War with 94 million views.

Fans loved the trailer for its Guardians of the Galaxy vibe and sci-fi fantasy visuals. It teased glimpses of Hela, the main villain played by Cate Blanchett, and it closed with a punch line as Thor, forced to compete in a gladitorial arena, sees his fellow Avenger Hulk (Mark Ruffalo), and says, "He's a friend from work."

It may be the most viewed film under the Disney umbrella but the film didn't break the overall record, which still belongs to New Line's adaptation of Stephen King's IT, which was viewed 197 million times in under 24 hours after it was released in March 29.

Thor: Ragnarok is set to release in U.S. theaters on November 3.

Related: 5 Ways Hela Would Have the Power to Destroy Mjolnir