Bookseller Barnes and Noble has announced that the preorders for Harry Potter and the Cursed Child are the most the company has had for a book since Harry Potter and the Deathly Hallows came out in 2007. Barnes and Noble's Chief Merchandising Officer, Mary Amicucci, said that she expects The Cursed Child to be "our biggest selling book of the year".
She went on to say, "To guarantee that our customers get the new Harry Potter book as quickly as possible, Barnes & Noble is the only national retailer that's guaranteeing delivery of the book on August 1, for both online and ship-to-home pre-orders placed by noon ET on Friday, July 29. Our booksellers are also preparing to host big crowds for our signature Midnight Magic parties on July 30."
The Midnight Magic parties mentioned will be held at 8 PM and are said to feature trivia contests, costume contests, wand making, face painting and a special memorial wall where fans can share their memories of the Harry Potter series. There's also a sweepstakes where customers can enter to win 7 Harry Potter Limited Edition Cover Prints.
Harry Potter and the Cursed Child is the script version of the two-part play that debuted in London to great reviews. The story is a sequel to the seven-part book series,focusing on Harry's son, Albus Severus Potter as he enters Hogwarts. The book will be coming out July 31st, which is the birthday of the titular character.
Ever since I first fell in love with Harry Potter at age nine, I've attended all the Harry Potter book launch parties. For various reasons, I don't think I'll be attending this one, but what about you? Are you planning to go to a Midnight Magic party and be the first in line for the new book?
Read: The Malfoys Make Their Debut for ‘Harry Potter and the Cursed Child'
Watch: J.K. Rowling Asks Fans Not To Spoil the Plot of ‘Harry Potter and the Cursed Child' in New Video
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