Force Friday's coming up next week and Disney's getting ready to promote the highly anticipated Star Wars sequel trilogy's upcoming installment, Star Wars: The Last Jedi. Not only is the company getting ready to drown fans in all sorts of Last Jedi toys and figures, it's also preparing an exciting new update to the Star Wars app.
Disney's preparing a Pokemon Go-esque update for its Star Wars app, allowing fans to go out and collect different characters from Lucasfilm's galaxy far, far away. The company posted a new video on the Star Wars YouTube channel, instructing fans how to start catching all their favorite Star Wars icons, telling fans to find special stand-up posters with a "find the force" mark in 20,000 retail stores around the 30 different countries starting September 1.
Using the Star Wars app, fans are told to point their cameras at the poster to find a unique character from The Last Jedi, appearing in real-time through augmented reality. Fans can also record vidos and collect chips. They can then share their photos and videos with the different hologram characters onTwitter and Instagram with the hashtags #FindTheForce and #Sweepstakes to win a chance at attending The Last Jedi premiere at Los Angeles.
"Force Friday II puts fans right at the center of the action using augmented reality to bring our characters to life like never before. The technology theme continues in the Star Wars: he Last Jedi product line, which is our most innovative yet - we can't wait for fans to see what's in store," Disney Consumer Products and Interactive Media Chairperson Jimmy Pitaro told Collider.
Sure, fans might not be able to trap Porgs in Pokeballs, but it's the closest they get to a Star Wars-Pokemon GO mash up. It's also a fun way to spend your time around retail stores in between points where you're looking for the best Black Series figures and new The Last Jedi costumes.
Star Wars: The Last Jedi hits cinemas December 15, 2017.
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