The streaming experience of Disney+ users could change forever as Disney CEO Bob Chapek has confirmed the possibility of the popular House of Mouse streaming platform utilizing advertisements much like some of its competitors soon. Apparently, the idea was discussed during Chapek's appearance at the Goldman Sachs 30th Annual Communacopia Conference and by the looks of things, it's not too far from becoming a reality.
When asked about Hulu's advertising strategy, Chapek revealed that there's an actual possibility that Disney's own streaming service could follow the same route. Chapek explains: "I think what's driving [Hulu's ad strategy] is that combination of great content that draws a lot of eyeballs and draws a lot of interest and a lot of viewership. But at the same time, really sophisticated modeling and technology that we have that enables our advertisers to target exactly who they want, when they want and how they want. Now, in terms of this extendibility to our other platforms, I think it's important to realize the different target audiences of the platforms."
He continued: "And for example, Disney+ has a lot of kids that watch it, and the taste for us to consider advertising on something like Disney+ would be completely different than it might be on a Hulu. So then again, you take that individual, no one size fits all type approach that we are looking at across the world. And you say where do we have that opportunity? Where do we not have that opportunity? And then how does that change over time as we look at combining things or keeping things separate à la carte?"
Concluding his response, Chapek confirmed that it's still a little too early to tell if Disney+ will begin featuring ads but he pretty much implied that its potential is given how pleased they are with Hulu's strategy. "Again, it's soft clay right now. And we are very pleased with what we are seeing with addressable advertising on."
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It's hard to deny the fact that ads are an integral part of a company's marketing strategy and when you think about it, even streaming platforms like YouTube and Peacock utilize them. However, video ads especially the unskippable ones can ruin the viewing experience for a lot of people and I don't think Disney+'s subscribers would be delighted once the service starts incorporating ads.
You can stream your favorite Marvel and Star Wars content as well as other stuff on Disney+.