Marvel has set the standard for Cinematic Universe building, standing tall and strong among many film franchises, including the one that DC and Warner Bros. is setting out to create. Now, videogame publisher Activision Blizzard expresses its intention to join the race, saying that it plans to build its own cinematic franchise for the popular first-person shooter videogame series, Call of Duty.
According to a report by The Guardian, Activision Blizzard is making plans to make use of the same interconnected and multi-layered film approach in building its own cinematic universe for Call of Duty with Activision Blizzard Studios co-presidents Stacy Sher and Nick van Dyk to take the lead.
"We have plotted out many years," Sher tells the Guardian. "We put together this group of writers to talk about where we were going. There'll be a film that feels more like Black Ops, the story behind the story. The Modern Warfare series looks at what it's like to fight a war with the eyes of the world on you. And then maybe something that is more of a hybrid, where you are looking at private, covert operations, while a public operation is going on."
"It's going to have the same sort of high-adrenaline, high-energy aesthetic as the game, but it's not a literal adaptation. It's a much more broad and inclusive, global in scope ... a big, tentpole Marvel-esque movie," Van Dyk adds.
The studio's already generated a number of scripts for the franchise, saying that they've done extensive research with retired soldiers and military experts for the planned movies. The first installment is expected to land within two years from now after shooting in 2018 with more to follow afterwards. Given Marvel's success in building its own franchise, it's no surprise that Activision Blizzard would want to give a try at building their own big screen empire. The only question is whether the studio would really be able to break the stigma of the videogame film adaptation. Let's wait and see.
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