Disney might be preparing a whole lot of material for Disney+, but it seems like the company is underestimating streamer’s loyalty to Netflix. There’s a brand new survey showing that Netflix subscribers have no interest in moving to Disney+ once the streaming site launches next month.
According to Market Realist, a survey by Piper Jaffray reveals that Netflix has a loyal subscriber base. Among those who decided to take the survey by the company, 75% responded that they have no interest in subscribing to Disney+ and or Apple TV+ when both sites launch in November. Sure, they might have a lower monthly cost and they might have pretty great shows lining up for the site, but these respondents decide to remain loyal to Netflix.
The survey also reveals that many of these streaming site consumers believe that there are already too many streaming sites online. Most of the respondents aren’t really happy with the idea that they have to pay for more streaming sites just so that they can get the content that they want.
The result of this survey comes as a surprise because Disney’s been putting a whole lot effort into Disney+. Not only is the Mickey Mouse House tempting subscriber’s with its affordable monthly subscription fee, but it’s also dangling the carrot right in front of Marvel and Star Wars fans with the shows it has prepared for the site. Lucasfilm currently has three shows lined up for Disney+. There’s Star Wars: The Mandalorian by Jon Favreau, there’s the Rogue One spinoff focused on Diego Luna’s Captain Cassian Andor, and there’s the Obi-Wan Kenobi series featuring Ewan McGregor’s Return.
Marvel has even more series prepared for the site with WandaVision, Falcon and the Winter Soldier, Loki, Hawkeye, She-Hulk, Moon Knight, What If...? and Miss Marvel.
Of course, this survey doesn’t necessarily mean that Disney+ is going to struggle when it launches. It will probably do well in November – though there will be Netflix subscribers who will stay where they are.
Disney+ launches on November 12, 2019.