Disney might have yet to launch Disney+, but it looks like there’s a lot of buzz going about the streaming site, so much so that the number of the potential first-round of subscribers has already exceeded the Mickey Mouse House’s expectations.
UBS Evidence Lab has been studying the numbers for Disney+ (via CBR), and according to the site, early projections for Disney’s upcoming streaming platform.
According to UBS analyst John Hodulik, UBS conducted and Evidence Lab Media Consumption survey between April and May this year. The company found out that 43% of the survey’s respondents wanted to subscribe to Disney+. Apparently, 24% of that number was “extremely likely” to get a subscription while 19% of that number was “somewhat likely” to do so.
That’s a pretty decent number for Disney. The House of Mouse didn’t really expect that many to want to subscribe to Disney+. UBS says that the 43% rate is much above the company’s intended projection of having 20 to 30 million subscriptions in the US by 2024. That’s a number that could make 20% or 30% of US households.
While Disney might be a bit surprised, we aren’t that shocked by the numbers. Disney has been building up quite a library for Disney+, and not only that, but Lucasfilm and Marvel are working on new shows to boot. At Star Wars there’s Jon Favreau’s Star Wars: The Mandalorian, the upcoming Captain Cassian Andor (Diego Luna) Rogue One prequel series, and the Obi-Wan Kenobi series featuring the return of Ewan McGregor.
At Marvel, there’s a slew of shows including WandaVision, Falcon and the Winter Soldier, Hawkeye, Loki, Ms. Marvel, MoonKnight, and She-Hulk.
Marvel and Star Wars fans can’t miss out on Disney+.
Disney+ launches on November 12, 2019.