Avengers: Endgame might be the most successful film in the Marvel Cinematic Universe, however, the film still fell short of box office expectations.
It’s hard to deny Endgame’s commercial power. It’s barely been a month since the film’s premiere, but the Avengers: Infinity War sequel continues to creep up towards Avatar’s overall box office haul in an attempt to unseat the blockbuster in its place as the highest grossing film of all time. The film’s power at the domestic box office is even more prominent – in four weeks the film has already reached $771 million in North America, taking the top spot from Avatar.
However, Indie Wire isn’t that impressed. According to the site, analysts had higher expectations for the film. Using history, math, and multiples to guess totals, Endgame’s numbers come under 2.4. That’s still low when compared to Star Wars: The Force Awakens which come at a 3.8. Avengers: Infinity War has an even higher number with 2.6.
Sure, Endgame’s current box office total of $2.6 billion might seem overwhelmingly large, but fans ought to remember that these numbers haven’t been adjusted for inflation just yet. Avatar and its $2.7 billion haul actually has much more than Endgame considering the fact that tickets were much cheaper when the film was released in 2009.
Analysts also expected the film to be leggier. Unfortunately, Endgame lost its hold on the box office by the time it hit its fourth week in cinemas, losing the top spot to John Wick 3. The hype for the film is clearly waning. Still,$2.6 billion is a whole lot. Marvel Studios definitely still has a major win.
Avengers: Endgame is currently screening in cinemas.