Most Hollywood film studios get trailer production companies to work on the promo videos for their upcoming projects, however it seems like Star Wars director Rian Johnson had a hand in the marketing campaign of The Last Jedi.
Sitting down with Yahoo, Johnson talked about the highly anticipated sequel trilogy installment and the projects that he wants to do next after working on The Last Jedi. During the interview, Johnson also revealed that he had some pretty specific requirements of what was to be revealed in The Last Jedi's trailers.
"A year ago, maybe even more than that, my producer Ram [Bergman] and I sat down with the folks at Lucasfilm and said, ‘OK, this is what we're going to reveal here and there, and this stuff we're never going to reveal until the movie comes out.' We came up with a ‘no-fly list' of, under no circumstances is this shown or that shown. It is a fascinating process. It's something that for me, just having been a fan my whole life, suddenly being behind the curtain and seeing how it works and seeing how deliberate it is, has been really fascinating."
Johnson's pretty big on keeping The Last Jedi film experience fresh for Star Wars fans – not only did the director tell the fanbase to keep away from spoilers, he also advised them to avoid the film's new trailer.
It's good to know that Johnson did his best to keep The Last Jedi trailer from spoiling too much of the movie.
Star Wars: The Last Jedi premieres December 15, 2017.
Read: Star Wars: The Last Jedi Gets A Beautiful IMAX Exclusive Poster
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