Marvel has made a name for itself and it continues to do so. Being one of the top comic publishers and companies in the world, its success followed millions of fans around the world. Leading to a wide audience of dedicated fans with the Marvel Cinematic Universe, they’ve come to hold Marvel’s projects near and dear to their hearts.
And since the Walt Disney Company acquired Marvel back in 2009, they plan to expand and make diversity as the focal point for the future of the company. However, even with such a big company like Disney and Marvel, they’ve had their fair share of criticisms as well.
Disney's CEO Bob Iger elaborated on this matter in his newly released book titled The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company. Iger revealed that Steve Jobs, Apple’s former CEO who is involved in the acquisition of Marvel, was not exactly fond of Iron Man 2 which premiered back in 2010.
He tells a story about Steve Jobs taking his son to the movies when Iron Man 2 initially came out. Jobs says, “I took Reed to see Iron Man 2 last night, it sucked.”
“Well thank you. It’s done about $75 million in business,” Iger responds to Jobs’ criticism with a note of sarcasm. Even though Iger holds Jobs’ opinions with high regard, he is confident that the film will do well. With much enthusiasm, Iger says that Jobs is not the audience and he is positive that the film will be a huge hit.
Iger knew that Iron Man 2 “was nobody’s idea of an Oscar winner.” Although, his positive outlook might have been a huge help to him since the movie ended up grossing over $623 million dollars. This result just shows how much a big shot this company really is, and how they try their best to produce the best projects possible. And until now, the company’s success is evident since a lot of people appreciate how they evolved over the years.
On another note, Iron Man will be featured in the upcoming videogame Marvel’s Avengers to be released on May 15, 2020.