Solo: A Star Wars Story failed to meet box office expectations on its opening weekend, and now some fans are blaming the controversial Star Wars: The Last Jedi.
The Ron Howard-directed Star Wars standalone film holds the record for the highest preview night ever for a Memorial Weekend release but it became the franchise's lowest live-action opening, which was previously projected to rake in as much as $130 million to $150 million over the Memorial Day weekend. The film only made $101 million.
Speaking to The Hollywood Reporter, Disney distribution chief Dave Hollis addressed the film's disappointing performance. "We are all over it, and will spend a lot of time digging into why things happened the way they did,” he explained.
Disney doesn't believe that oversaturation of the franchise is the reason why Solo: A Star Wars Story performed behind expectations.
“We have a year and a half before Episode IX comes out. We've had so much success,” Hollis explained. “The previous three Star Wars films did $4 billion worth of business at the box office, so it doesn't feel like saturation is necessarily an issue, but we are still answering all of the questions.”
Solo: A Star Wars Story was released shortly after Avengers: Infinity War and Deadpool 2 came out, so that might have affected its disappointing box office performance. Though it seems that the marketing for Solo just didn't stick to many fans. The production issues and the director change may have also contributed to its box office failure.
The Last Jedi received the lowest audience score on Rotten Tomatoes for any Star Wars film, with only 46%, and now some fans who were disappointed with The Last Jedi are calling for a boycott on Solo, claiming that Johnson's sequel ruined the franchise.
It’s not Star Wars fatigue...its being utterly played for a fool with The Last Jedi and then hearing all the production woes with this movie..fans got slapped with Jedi basically saying everything in force awakens that you love we threw out...as a fan not getting my money— Arpan Sikder (@Arpan55) May 27, 2018
Listen @RobertIger , It’s not @starwars Fatigue that’s the problem, we’re upset with @rianjohnson #lastJedi and the treatment of @HamillHimself and other characters. I don’t have @MarvelStudios Fatigue. Kathleen and Rian need to go.#LiberalThatHatesTheLastJedi #LastJediAwful— Geek Illustrator Dad (@EhNam) May 27, 2018
I watched solo ... it was good and brilliant compared to the crap of the last Jedi... it had a good plot .... good star wars science... and great action... @rianjohnson ... only 6 people in the cinema.. this must be from TLJ backlash...I missed the force sensitive characters— Kevstar (@Kevstar32981877) May 27, 2018
Yikes.. Looks like empty theaters for #SoloAStarWarsStory overseas today. It's not just fans on a #BoycottSolo mission, but people are turned off on #StarWars after The Last Jedi. pic.twitter.com/vjFIPZDvGF— Dataracer (@Dataracer117) May 24, 2018
No the disappointing opening of Solo is mainly because so many die hard fans were upset with The Last Jedi, which I still think was a disappointing movie. Less die hard Star Wars fans care about Solo because of how they feel Disney has done with the reboots.— Logan Carney (@Lucky_9_9) May 27, 2018
The Last Jedi is the only reason this didn't do AT LEAST as good as Rogue One. Since Disney/Lucasfilm would not listen to the fans cries, they've resorted to using their wallets instead. All that is expected is for respect and love to be put into our beloved franchise.— SYNCHRONIC DESIGN (@SYNCHRONICDSGN) May 27, 2018
Unlike the MCU these new StarWars movies are increasingly becoming sloppy, unplanned, and unspectacular. Kathleen Kennedy needs to be replaced by someone who prioritizes story, world building, legacy, fans, and the characters we love.#firekathleenkennedy #boycottSolo #StarWars— Alex Svarez (@alexsvarez) May 22, 2018
Oh Jesus. Anyway, glad you like current SW direction under K Kennedy. Many people don’t and that’s why Solo is bombing and why TLJ audience score keeps dropping after 5 months of theater release. So, #lastjediawful #thelastjediawful, #fireKathleenkennedy #boycottSolo pic.twitter.com/rV9Bp5mLng— Maximus (@Cach_Indomitus) May 26, 2018
Solo: A Star Wars Story is now showing in theaters.