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Amazon Prime Video Now Spending More on Advertising Than Netflix


Of all the streaming services available right now, Amazon Prime Video is spending the most on digital advertising, dethroning Netflix from the top. While Amazon has pushed more advertising, Netflix has cut back on its advertising budget.

According to a new study from MediaRadar, Amazon has increased its digital ad spending by more than $300% in the first half of 2019 compared to the year prior. Netflix has cut back by about 60% while Hulu has increased its advertising budget by about 75%.

"Our recent OTT analysis showed that Amazon Video has shifted to become the biggest OTT spender in the first half of 2019," stated Todd Krizelman, CEO of MediaRadar (via Forbes). "It also highlighted that Amazon Prime Video's jump to number one can in part be attributed to the heavy promotion of its new original content, including increased investment in native advertising. In fact, its native advertising spend rose 5X, year-over-year, when comparing 2018 and 2019."

The three original titles Amazon has been heavily promoting are The Boys, Good Omens, and Hanna, and it looks like these shows are gaining a lot of fans thanks to the streaming giant's advertising efforts.

"While spend amongst these top OTT providers can be volatile based around content releases, it is telling to see Amazon continue to invest in the platform and its original content, further enticing viewers to stay in, or even enter, the Amazon ecosystem," Krizelman explained.

Which streaming service do you prefer? And what shows on Amazon Prime Video or Netflix have you been watching? Share your thoughts in the comments section below.

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