Magic: the Gathering Releases Celebrity Advertisement for New Arena Event

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By Brian McCormick | More Articles
February 14, 2019  02:12 AM

Wizards of the Coast and Hasbro just released the above big budget advertisement for their new Arena Singleton event this week. The ad stars notable actor, Danny Trejo. For many players in the MTG community, it’s been a long time since we’ve seen a big budget commercial advertising the game. This ended when Wizards of the Coast went big with an advertisement for Arena and E-Sports in December of 2017.

The new ad from Magic: the Gathering features Danny Trejo and a Magic player on a Valentine's date. Trejo is trying to decide what meal to order, while his friend promotes the new Singleton Arena event which will be taking place between February 14 and 18th. The event will be free. Winning once in the event will give you an alternate art copy of Duress. Winning five times will reward you with an alternate art copy of Ghalta, Primal Hunger.

It’s clear with this ad that Hasbro is committed to giving resources to Magic: the Gathering to advertise and promote Arena and the E-Sports division of the game. It’s surprising they nabbed a notable actor for a commercial for something as ordinary as a free limited time event, instead of a pre-release or large release announcement. Perhaps more celebrity and big-budget advertisements are in store for Magic E-Sports.

Did you like the commercial? Are you excited for the Singleton event this Valentine's weekend? Leave us a comment below!

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Brian McCormick is a Fantasy and Science Fiction enthusiast & Co Founder of