4 Reasons Avengers: Endgame is the Greatest Comic Book Movie of All Time
4The Fan Service Is Plentiful, But Not Overwhelming
Fan service is often thought of as a dirty term used to describe moments in film, television, comics and more that pander to the lowest common denominator. However, when used appropriately, it’s actually a great way to reward the audience for its dedication to the subject matter.
That being said, Endgame is packed to the brim with moments of fan service that are instantly recognizable to longtime Marvel fans (both comics and movies), without feeling distracting, overwhelming or alienating. For example, there’s the callback to the elevator brawl in Captain America: The Winter Soldier, Morgan and Happy’s cheeseburger exchange (a callback to Iron Man), the return to Iron Man 3’s Harley Keener, Iron Man finally making the big sacrifice Cap said he wasn’t man enough to do in The Avengers and so much more. Then, from the comics side of things, you have Cap lifting Mjolnir (which is also a nod to Age of Ultron), a reference to Secret Empire (which is also a nod to The Winter Soldier), Ronin, Professor Hulk, etc. (And let’s not forget Cap finally saying, “Avengers Assemble!”)
The point is, all of these things are rewarding for those who’ve been with the Marvel Cinematic Universe or Marvel Comics since the beginning. And for those who haven’t, none of it detracts from the overall enjoyment of the film (though admittedly, it does help to have seen at least a handful of MCU movies before jumping into Endgame).