Trigger may be busy with the new fantasy anime Delicious in Dungeon, but the studio just shared a surprise project. Earlier today, confectionary giant Lotte shared a new commercial animated by Studio Trigger to celebrate the 60th anniversary of the company’s popular chocolate brand, Ghana.
This new ad was shared on Lotte’s official YouTube channel, and it was also promoted on Trigger’s social media pages.
Even though it’s a short commercial, Trigger pulled out all the stops for it as it was directed by the character designer of Cyberpunk: Edgerunners. Plus, it features a new song by Ado.
Trigger’s New Lotte Commercial Features a Song by Ado
When it comes to anime studios, Trigger is easily among the most popular. This is thanks to the studio’s style that’s apparent in both original anime like Kill la Kill and adaptations like Delicious in Dungeon.
Now, Trigger brought its distinct aesthetics and animation style to a special advertisement that celebrates one of Lotte’s signature products.
As a major milestone, Trigger’s animation isn’t enough, it seems, as the commercial also features a new song titled Chocolat Cadabra by the popular Japanese singer Ado.
After blowing up in Japan back in 2020 for her song Usseewa, Ado has quickly become a popular singer around the world, especially among anime fans.
That’s because Ado was tapped to be the singing voice of Uta in One Piece Film: Red. For the film, she produced seven songs.
After this, Ado took part in another anime. She performed the song Kura Kura for Spy x Family Season 2’s opening.
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Studio Trigger Taps Cyberpunk: Edgerunners Designer for Lotte Ad
Ado’s new track features her distinctive voice, and it matches well with the eye-popping animation directed by long-time Trigger staff member, Yoh Yoshinari.
He has been with Trigger since the start, as he worked on titles like Kill la Kill and SSSS.Gridman. Yoshinari is perhaps best known for being the character designer of Cyberpunk: Edgerunners.
Instead of having a Cyberpunk style, the Lotte ad looks much more like Little Witch Academia, a Trigger anime that Yoshinari directed. Check out the ad here:
This 30-second ad features a girl who wanders into a chocolate factory, where she meets girls who live in a fantasy and scientific world, respectively. Despite their different worlds, both girls make chocolate.
There likely won’t be a longer version of this anime commercial, though Ado’s new song for the ad will be released on streaming platforms on January 31, 2024.
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Source: Comic Natalie
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