It looks like EA's stock value is still dropping because of the controversy surrounding the publisher's methods of monetization in Star Wars Battlefront II.
Gamers were outraged after finding out that EA had placed outrageously steep credit prices on unlockable characters in the Star Wars Battlefront sequel, forcing gamers to spend to attain characters in the game. Fans started asking for refunds, and the animosity grew to a point where EA's replies became the most downvoted posts on Reddit.
Though EA has taken a few steps to solve the issue and win back the favor of the Star Wars gaming community, it seems like the company's negative press continues to affect its stock. According to a report by Forbes, EA's stock value has continued to drop, wits share price falling by 8.5% from the month-to-date.
As a result, $3.1 billion in shareholder value has been wiped, and though EA continues to have a banner year with shares up to 39%, there's no denying that the controversy surrounding the company has rattled its shareholders.
The threat of government regulation also hangs over the company's head – the State of Hawaii is launching an investigation, and other politicians in both the US and Europe have also started paying attention to EA's loot boxes.
We're not sure what direction EA is going to take from here, but hopefully the company finally learns where to draw the line in terms of the profit-making methods it implements in its games.
Star Wars: Battlefront II is currently available on Xbox One, PlayStation 4 and PC.
Read: Check Out Star Wars Gamer's First Look At Battlefront 2's NewCraitMap
Explore new topics and discover content that's right for you!
Fandoms